Loyalty Program Manager
Responsibility:
- Oversee guest loyalty and membership programs, with a focus on driving new member acquisition, increasing engagement, and improving retention
- Develop and execute marketing strategies and communication plans in partnership with corporate or centralized marketing teams
- Plan and deliver recurring guest/member events and experiences, including budget management and cross-functional coordination
- Own lifecycle marketing efforts, including email and CRM campaigns, to enhance guest engagement and repeat visitation
- Partner with revenue management teams to optimize pricing, packaging, and positioning of products, offers, and upgrades
- Analyze performance data and customer insights to inform strategy and drive continuous improvement
- Collaborate with cross-functional teams (on-site operations, marketing, and corporate stakeholders) to develop and promote offerings aligned with business goals
- Act as a project manager for key initiatives, ensuring timely execution across multiple stakeholders
Qualifications:
- Bachelor's degree in Marketing, Business, Hospitality, or a related field
- ~3+ years of experience in marketing, loyalty programs, guest engagement, or product development within hospitality, travel, or consumer-facing industries
- Experience with customer loyalty programs, CRM systems, and lifecycle marketing preferred
- Strong communication skills with the ability to tailor messaging to different audiences
- Data-driven mindset with the ability to translate insights into actionable strategies
- Proven ability to manage multiple projects in a fast-paced, service-oriented environment
- Strong collaboration and stakeholder management skills
- Proficiency in Microsoft Office or similar business tools
- Flexibility to support events or initiatives during evenings/weekends as needed
FAQs
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